# WhatsApp Campaigns

> WhatsApp Campaigns is a library of 500+ ready-to-use WhatsApp campaign templates for events, hospitality, retail, SaaS and more. Customize a template, connect your provider, and launch branded WhatsApp campaigns fast.

WhatsApp Campaigns is a tool for building and managing WhatsApp Business Platform message templates. It offers 500+ ready-to-use WhatsApp campaign templates across 80+ industry categories, 100+ multi-step conversation flows, rich media, carousels, quick-reply buttons, CSV personalization, and AI automated responses. Connect a provider (Twilio and Meta today, Vonage and Bandwidth coming soon, or your own gateway) and launch branded WhatsApp campaigns fast. It is also agent-native: an authenticated /api/agent gateway lets autonomous AI agents discover, author, clone, render, and send templates, exposed as an MCP server and a CLI (the @wa-campaigns/agent-toolkit, available on the Pro plan) plus ready-made skill chains.

## Pricing

- Free ($0): full access to the 500+ template library and 10 free WhatsApp sends to test.
- Pro ($49/month): 500 WhatsApp messages per month included (about $0.10 per message), CSV personalization, AI automated responses, conversation flows, the agent toolkit (MCP server + CLI), and provider integrations.
- Enterprise (custom pricing): higher volumes and custom needs across brands, teams, and regions.

## Frequently asked questions

### Using WhatsApp Campaigns

#### What is WhatsApp Campaigns?

WhatsApp Campaigns is a library of 500+ ready-to-use WhatsApp campaign templates, spanning 80+ categories across 12+ industries, plus 100+ multi-step conversation flows. You customize a template, connect your messaging provider (Twilio and Meta today, or your own gateway), and launch branded campaigns without building each message from scratch. Pro adds CSV personalization, AI automated responses grounded in your knowledge base, and an agent toolkit (MCP server and CLI) so AI agents can run campaigns too.

#### What does WhatsApp Campaigns cost?

There are three plans: Free ($0), Pro ($49 per month), and Enterprise (custom pricing). Free includes full access to the 500+ template library plus 10 free sends to test. Pro includes 500 messages a month in the $49 (about $0.10 per message, with no separate per-message charge for those 500), CSV personalization, AI automated responses, conversation flows, the agent toolkit (MCP server and CLI), and provider integrations. Enterprise is for higher volumes and custom needs across brands, teams, and regions.

#### How many templates are included?

500+ professionally designed, campaign-ready templates spanning 80+ categories across 12+ industries (retail, hospitality, healthcare, events, real estate, finance, automotive, and more) plus 100+ ready-made multi-step conversation flows. Every template ships with polished copy, on-brand media, and the right buttons and quick replies already in place, so you start from something proven rather than a blank canvas. Full access to the entire library is included on every plan, including Free; Pro and Enterprise add personalization, AI automated responses, flows, and higher send volumes on top.

#### Do I need to be technical to use WhatsApp Campaigns?

No, it's built for marketing and ops teams, not developers. Every template is drag-and-edit: swap the copy, colors, images, buttons, and quick replies in a visual editor without touching code. When you're ready to send, you connect your provider once and reuse it for every campaign. Pro layers on CSV personalization (map fields like first name, booking date, or offer in a few clicks), multi-step conversation flows, and AI automated responses, all configurable by anyone on the team. Developers can go deeper via your provider's API if you want to, but nothing here requires it.

#### Which providers can I connect?

Twilio and Meta are active now, Vonage and Bandwidth are coming soon, and you can bring your own WhatsApp gateway and we'll help you wire it up. The key idea is build once, connect anywhere: you design and personalize your templates a single time, then point them at whichever backend fits your stack. Switch providers or add new ones whenever you need to, without rebuilding a thing.

#### Can I bring my own WhatsApp provider or number?

Yes. Bring-your-own-gateway is a core part of the design, so if you already have a WhatsApp provider or sender set up, you can connect it and keep your existing numbers and relationships. If you don't, you can start with one of our active integrations like Twilio or Meta. Either way you build and personalize your templates once and route them through whatever backend you choose, which keeps you in control and avoids lock-in.

#### Can I personalize templates for each recipient?

Yes. On Pro you can upload a CSV and map fields like first name, appointment date, order number, or a custom offer into any template in a few clicks, so every recipient gets a message that reads like it was written for them. Personalization works hand in hand with conversation flows and AI replies, which means you can tailor not just the first message but the whole back-and-forth. It's the difference between a generic blast and a message that feels one-to-one, at scale.

#### Can the AI actually reply to customers?

Yes. With Pro, an LLM grounded in your own knowledge base (FAQs, policies, listings, hours, pricing, and docs) can answer customer responses in your brand voice, around the clock. It handles real back-and-forth: answering questions, rebooking or updating reservations, routing inquiries, suggesting the right next action, and handing off to a human the moment a conversation gets complex or high-value. Pair it with conversation flows to trigger the right message at the right time, branch on how the customer replies, and follow up automatically, so conversations keep moving even outside business hours.

#### How long does it take to get a WhatsApp campaign approved?

Approval time depends on the reviewers, not on us: every template is reviewed by Meta, and each provider applies its own content and opt-in rules. A single missing detail, such as a sample message that doesn't match your use case or unclear opt-in language, can send a submission back to the start. WhatsApp Campaigns streamlines it: because your campaign starts from templates modeled on similar campaigns that are already approved, with branding, opt-in language, and message structure aligned to what reviewers expect, you submit correctly the first time and avoid most rejection-and-resubmit loops. We also help resolve any flags directly with the provider. We can't guarantee approval (that decision is Meta's and your provider's), but a pre-vetted, correctly formatted submission is the biggest lever for getting live faster.

#### How do I know which category Meta actually approved?

WhatsApp Campaigns shows it on every template: the category Meta actually approved, color-coded, with a clear flag the moment a submission comes back different from what you requested. That matters because Meta's review can approve a template you submitted as Utility as Marketing instead, and most tools only show "Approved."

#### Can I change a template after it's approved?

Yes, by duplicating it: fork the approved template into a fresh draft, edit the draft, and submit it for approval again. Drafts can be revised in place, and every revision re-runs the same validation that gates creation.

#### What's the difference between a template and a flow?

A template is a single message; a flow is a complete two-way conversation. In a flow, the customer taps a button or quick reply and the next message answers that specific choice, through to the booking or confirmation that follows. The library includes 100+ ready-made flows alongside the 500+ templates.

#### Can I run customer surveys over WhatsApp?

Yes. Conversational surveys deliver branded, tappable questions inside the chat: star ratings, 1–5 scales, NPS, multiple choice, and review prompts. Respondents answer with buttons and quick replies instead of typing into a form, and each answer chooses the next question, so everyone gets a short, relevant path.

### WhatsApp Business Platform basics

#### What is the WhatsApp Business Platform?

It is Meta's official way for businesses to message customers on WhatsApp at scale, through a provider such as Twilio or directly with Meta. Messages arrive as a chat from your business profile and can carry images, buttons, carousels, and quick replies. It is not the same as automating the consumer app or WhatsApp Web, which is against WhatsApp's terms and is the most common cause of bans.

#### Do I need an approved template to message customers on WhatsApp?

Yes, to start a conversation you need a template that Meta has approved. Once a customer replies, a 24-hour service window opens, and during it you can send free-form messages without a template. Outside that window, every message you send has to be an approved template.

#### What's the difference between Utility and Marketing templates?

A Utility template is a message the customer needs about something they already started, such as an order, a booking, an appointment, or an account action, and it names that specific thing. Marketing is everything else, including requests that fire right after a real interaction: "Your order #4471 is out for delivery" is Utility, while "How was your delivery? Tap to rate us" is Marketing. Meta enforces the category, and its review can approve a template you submitted as Utility as Marketing instead.

#### Can WhatsApp Marketing templates be sent to US phone numbers?

Not currently: as of our August 2026 guide, Marketing-category templates are blocked from delivering to US numbers. That is why a template that Meta re-files from Utility to Marketing can start silently failing every send to US customers while still showing "Approved." Check the category Meta actually approved, not just the approval status.

#### Why was my WhatsApp message accepted but never delivered?

Usually because Meta throttled it or the recipient blocked you. Every user has a rolling limit on how many marketing template messages they will be delivered, counted across all businesses; when someone is over it, Meta accepts your message and quietly drops it (error 63049). A block looks similar: the message is accepted and sits at one tick, with no error. Sending the same campaign again to a silent list makes both worse.

#### What gets a WhatsApp Business account banned?

Policy violations, not volume. The main causes are sending through unofficial tools (QR-linked browser extensions, WhatsApp Web automation, or modified apps), messaging people who never opted in, dressing a marketing message as a Utility template, leaving the opt-out out of marketing messages, and prohibited content. On the official platform, with approved templates and real consent, a ban is unlikely and almost entirely within your control.

#### What is a WhatsApp quality rating?

It is Meta's green, yellow, or red rating of your sender, based mainly on blocks and reports from recipients over a rolling seven-day window. Yellow freezes your messaging limit while Meta looks, and usually clears after about a week of clean traffic; red can cut your limit and trigger an account review. A low rating also makes marketing throttling bite sooner, so it is the number to watch.

#### How should I warm up a new WhatsApp number?

Start small and grow over a few weeks. Send to the low hundreds first, increase gradually, and watch the quality rating rather than the calendar; if it turns yellow, stop increasing until it clears. A brand-new sender messaging tens of thousands of strangers on day one is exactly the profile that gets limited.

#### Why was my WhatsApp template rejected?

Most rejections come down to category, samples, or consent: a promotional ask written to look like a Utility message, sample messages that don't match the use case you declared, or opt-in language that isn't clear. Meta's reviewers specifically look for marketing dressed in transactional wording, so if a message is really a request (a review, a referral, a win-back), submit it as Marketing. A template can also be approved but re-filed into a different category, which never shows up as a rejection.

#### What is the 24-hour customer service window?

It is the 24 hours after a customer messages or replies to you, during which you can send free-form messages without a template. Messages inside the window are also exempt from the marketing delivery limit. Once it closes, you have to use an approved template again; a free-form message sent after the window fails with error 63016.

#### How many marketing messages can one person receive on WhatsApp?

Meta doesn't publish the number. Each person has a rolling limit on marketing template messages, counted across every business that messages them, and it is far tighter for people who never engage. Treat any exact figure you see quoted as illustrative, and watch your own error codes and reply rates instead.

#### What do the ticks on a sent WhatsApp message mean?

Two blue ticks mean the message was read, two grey ticks mean it was delivered, and a single tick means it was accepted but not delivered. A message that sits at one tick forever usually means the recipient blocked you or Meta throttled it, and neither produces an error code. You can't see who blocked you.

#### What do WhatsApp error codes 63049, 63024, and 63016 mean?

63049 means Meta declined to deliver a marketing message because the recipient is over their limit; don't resend the same template to that person. 63024 means the number isn't reachable on WhatsApp at all, which is list decay, not a problem with your sender. 63016 means a free-form message was sent after the 24-hour window closed; send an approved template instead. 63028 and 21656 are template variable problems, such as a missing merge field.

#### How do I send bulk WhatsApp messages without getting banned?

Send through the official WhatsApp Business Platform, with approved templates, only to people who opted in. Before each send, check that you can produce each recipient's opt-in wording, that the template's approved category is the one you meant, and that your sender's quality rating is green. Exclude contacts who ignored your last two campaigns, warm up new numbers gradually, and make sure you can stop a send mid-flight if it starts going wrong.

### WhatsApp for business

#### What's the difference between A2P and P2P WhatsApp?

P2P means person-to-person: two people chatting in their messaging apps. A2P means application-to-person: a business application sending messages to customers, like order updates, appointment reminders, or promotions. Business messaging on WhatsApp is A2P, which is why it carries the extra structure around it: verified brand identity, content review, opt-in requirements, and analytics. When this site talks about marketing and customer messaging, it's A2P we mean.

#### Can I track opens, clicks, and replies on WhatsApp campaigns?

Yes: you can see delivery receipts, read receipts (when the recipient has them enabled), button taps and clicks, and replies. Together they give you a real picture of engagement rather than the near-total blind spot plain SMS leaves you with. That visibility lets you see which templates, offers, and flows actually move customers, and iterate accordingly.

#### Can customers reply to my WhatsApp messages, and can I automate the responses?

Yes on both counts. The channel is genuinely two-way, so customers can reply in the same thread, and quick-reply buttons make responding as easy as a tap. You can automate those conversations with flows that trigger the right follow-up based on how someone replies, and with WhatsApp Campaigns Pro you can layer in an AI assistant, grounded in your own knowledge base, that answers questions, reschedules, and routes to a human when things get complex. That keeps conversations moving around the clock without anyone watching the inbox.

### Consent & compliance

#### Do I need permission to send people WhatsApp messages?

Yes. Meta requires active, per-number opt-in: a deliberate act by that person, naming your business, saying what they will receive and how often, and how to stop. A ticked checkbox next to the disclosure, a reply, or a tap on one of your buttons counts; purchased or scraped lists never do, however clean they are. Keep the exact wording each person agreed to, not just a date, and include an opt-out in every marketing message. Every WhatsApp Campaigns template ships with opt-in and opt-out language already built in, so you start on the right side of the line.

#### Is WhatsApp compliant with rules like TCPA and GDPR?

Yes, it can be run compliantly: the channel doesn't change your legal obligations, it inherits them. The same frameworks that govern text and data outreach apply: get clear opt-in consent, identify yourself, honor opt-outs immediately, and handle personal data per regulations like GDPR. Your compliance depends on how you collect consent and manage your lists, so treat it like the rest of your messaging program and you'll be on solid footing.

#### How do I collect WhatsApp opt-ins?

With a deliberate action by each person: a form, checkout box, or QR code where they tick an unticked box next to text that names your business, says what they'll receive and how often, and explains how to stop. A reply to you, or a tap on a button in one of your messages, also counts. If you import contacts, keep the date, the source, and the exact wording each person agreed to.

### Agents & automation

#### Can AI agents use WhatsApp Campaigns programmatically?

Yes. WhatsApp Campaigns is agent-native. An authenticated gateway (/api/agent) lets an autonomous AI agent discover, author, clone, render, and send campaign templates without anyone clicking through a dashboard. The same gateway is exposed three ways over one typed contract: a Model Context Protocol (MCP) server, a command-line tool, and an embeddable client. So whether you're building on Claude, an agent SDK, or your own service, the platform behaves like a first-class tool rather than a website you have to script a browser against.

#### Does WhatsApp Campaigns have an MCP server?

Yes. The @wa-campaigns/agent-toolkit ships an MCP server called wa-mcp (hand-rolled, zero runtime dependencies, JSON-RPC over stdio). Register it once with any MCP host — for Claude it's a single `claude mcp add` command pointing at npx -y -p @wa-campaigns/agent-toolkit wa-mcp with your agent key (the toolkit talks to the hosted gateway by default) — and your agent gains 48 native tools spanning templates, conversational surveys, grounding knowledge, audiences, contacts, the conversation inbox, webhooks, and usage — starting with capabilities, which returns the whole catalog plus the scopes your key actually holds. The MCP server is available on the Pro plan.

#### Is there an API or CLI for WhatsApp Campaigns?

Yes to both. Under the hood everything runs over the /api/agent HTTP gateway, and the agent toolkit wraps it as a JSON-in/JSON-out CLI (the `wa` command) so you can search, render, clone, create, and send from a shell, CI, or an agent loop — pipe it straight into jq. There's also a typed GatewayClient you can embed in your own code. The packaged MCP server and CLI are Pro-plan features; the gateway and typed client are available to embed in your own service.

#### How do AI agents authenticate, and is sending safe?

Agents authenticate with scoped API keys (prefixed wak_), minted by an org admin and shown only once before being stored as a hash. Each key carries a least-privilege set of scopes — read, write, submit, clone, send, usage — so a key can only do what it was minted for, and it's revocable at any time. The agent gateway is a separate rail from the human app: neither token works on the other's surface. Sending is hardened too — destinations are validated as E.164 numbers, the gateway is rate-limited, and an agent send must clear the exact same provider-approval gate as a human send, so there's no back door to ship an unapproved template.

#### Are there ready-made agent workflows (skills)?

Yes. Four packaged skill chains string the tools into repeatable jobs: find-and-buy-template (shop the marketplace and clone the best fit), author-and-publish (turn a brief into a validated template and submit it for approval), campaign-in-a-box (clone, validate, send, and report the delivery funnel), and reply-bot (draft a grounded reply from a template's knowledge doc). Each declares the least-privilege scopes it needs, so you can mint a key that matches exactly one workflow. A per-call crypto payment rail (x402) for buying and sending without an account is fully designed and coming soon.

## Core pages

- [Home: WhatsApp Campaigns overview](https://www.wa-campaigns.com/)
- [Use cases: WhatsApp campaigns by industry](https://www.wa-campaigns.com/use-cases)
- [Flows: multi-step WhatsApp conversation examples](https://www.wa-campaigns.com/flows)
- [Agent platform: MCP server, CLI, and gateway for AI agents](https://www.wa-campaigns.com/agents)
- [Agent docs: every gateway tool, grouped by domain](https://www.wa-campaigns.com/docs)
- [Blog: WhatsApp guides and announcements](https://www.wa-campaigns.com/blog)
- [About WhatsApp Campaigns](https://www.wa-campaigns.com/about)
- [Contact and early access](https://www.wa-campaigns.com/contact)

## Use cases by industry

- [WhatsApp for Events & Conferences](https://www.wa-campaigns.com/use-cases/events)
- [WhatsApp for Hospitality & Hotels](https://www.wa-campaigns.com/use-cases/hospitality)
- [WhatsApp for Marketing Agencies](https://www.wa-campaigns.com/use-cases/agencies)
- [WhatsApp for Nonprofits & Charities](https://www.wa-campaigns.com/use-cases/nonprofits)
- [WhatsApp for SaaS & Software](https://www.wa-campaigns.com/use-cases/saas)
- [WhatsApp for Consulting & Professional Services](https://www.wa-campaigns.com/use-cases/consulting)
- [WhatsApp for Retail & E-commerce](https://www.wa-campaigns.com/use-cases/retail)
- [WhatsApp for Restaurants & Food Service](https://www.wa-campaigns.com/use-cases/restaurants)
- [WhatsApp for Real Estate](https://www.wa-campaigns.com/use-cases/real-estate)
- [WhatsApp for Healthcare & Clinics](https://www.wa-campaigns.com/use-cases/healthcare)
- [WhatsApp for Education & Schools](https://www.wa-campaigns.com/use-cases/education)
- [WhatsApp for Travel & Tourism](https://www.wa-campaigns.com/use-cases/travel)
- [WhatsApp for Local & Home Services](https://www.wa-campaigns.com/use-cases/home-services)
- [WhatsApp for Fitness & Gyms](https://www.wa-campaigns.com/use-cases/fitness)
- [WhatsApp for Beauty & Salons](https://www.wa-campaigns.com/use-cases/beauty)
- [WhatsApp for Automotive & Dealerships](https://www.wa-campaigns.com/use-cases/automotive)
- [WhatsApp for Financial Services & Banking](https://www.wa-campaigns.com/use-cases/financial-services)
- [WhatsApp for Insurance](https://www.wa-campaigns.com/use-cases/insurance)
- [WhatsApp for Legal Services](https://www.wa-campaigns.com/use-cases/legal)
- [WhatsApp for Logistics & Delivery](https://www.wa-campaigns.com/use-cases/logistics)
- [WhatsApp for Dental Practices](https://www.wa-campaigns.com/use-cases/dental)
- [WhatsApp for Optometry & Eye Care](https://www.wa-campaigns.com/use-cases/optometry)
- [WhatsApp for Dermatology & Skin](https://www.wa-campaigns.com/use-cases/dermatology)
- [WhatsApp for Chiropractic & PT](https://www.wa-campaigns.com/use-cases/chiropractic)
- [WhatsApp for Mental Health & Therapy](https://www.wa-campaigns.com/use-cases/mental-health)
- [WhatsApp for Veterinary & Pet Care](https://www.wa-campaigns.com/use-cases/veterinary)
- [WhatsApp for Pharmacies](https://www.wa-campaigns.com/use-cases/pharmacy)
- [WhatsApp for Med Spas & Aesthetics](https://www.wa-campaigns.com/use-cases/med-spa)
- [WhatsApp for Senior Care & Communities](https://www.wa-campaigns.com/use-cases/senior-care)
- [WhatsApp for Home Health & Hospice](https://www.wa-campaigns.com/use-cases/home-health)
- [WhatsApp for Coffee Shops & Cafes](https://www.wa-campaigns.com/use-cases/coffee-shops)
- [WhatsApp for Bars & Nightlife](https://www.wa-campaigns.com/use-cases/bars-nightlife)
- [WhatsApp for Catering & Events](https://www.wa-campaigns.com/use-cases/catering)
- [WhatsApp for Food Delivery](https://www.wa-campaigns.com/use-cases/food-delivery)
- [WhatsApp for Meal Kits & Subscriptions](https://www.wa-campaigns.com/use-cases/meal-kits)
- [WhatsApp for Grocery & Supermarkets](https://www.wa-campaigns.com/use-cases/grocery)
- [WhatsApp for Ghost & Cloud Kitchens](https://www.wa-campaigns.com/use-cases/ghost-kitchens)
- [WhatsApp for Fashion & Apparel](https://www.wa-campaigns.com/use-cases/fashion)
- [WhatsApp for Electronics & Gadgets](https://www.wa-campaigns.com/use-cases/electronics)
- [WhatsApp for Furniture & Home Goods](https://www.wa-campaigns.com/use-cases/furniture)
- [WhatsApp for Beauty E-commerce](https://www.wa-campaigns.com/use-cases/beauty-ecommerce)
- [WhatsApp for Subscription Boxes](https://www.wa-campaigns.com/use-cases/subscriptions)
- [WhatsApp for Convenience & C-Stores](https://www.wa-campaigns.com/use-cases/convenience-stores)
- [WhatsApp for HVAC & Heating/Cooling](https://www.wa-campaigns.com/use-cases/hvac)
- [WhatsApp for Plumbing](https://www.wa-campaigns.com/use-cases/plumbing)
- [WhatsApp for Electricians](https://www.wa-campaigns.com/use-cases/electricians)
- [WhatsApp for Cleaning Services](https://www.wa-campaigns.com/use-cases/cleaning)
- [WhatsApp for Landscaping & Lawn](https://www.wa-campaigns.com/use-cases/landscaping)
- [WhatsApp for Pest Control](https://www.wa-campaigns.com/use-cases/pest-control)
- [WhatsApp for Moving & Storage](https://www.wa-campaigns.com/use-cases/moving-storage)
- [WhatsApp for Solar & Clean Energy](https://www.wa-campaigns.com/use-cases/solar)
- [WhatsApp for Property Management](https://www.wa-campaigns.com/use-cases/property-management)
- [WhatsApp for Lending & Mortgages](https://www.wa-campaigns.com/use-cases/lending)
- [WhatsApp for Wealth & Investing](https://www.wa-campaigns.com/use-cases/wealth)
- [WhatsApp for Crypto & Fintech](https://www.wa-campaigns.com/use-cases/crypto)
- [WhatsApp for Tax & Accounting](https://www.wa-campaigns.com/use-cases/accounting)
- [WhatsApp for Recruiting & Staffing](https://www.wa-campaigns.com/use-cases/recruiting)
- [WhatsApp for HR & Internal Comms](https://www.wa-campaigns.com/use-cases/hr-comms)
- [WhatsApp for Cybersecurity](https://www.wa-campaigns.com/use-cases/cybersecurity)
- [WhatsApp for Developer Tools](https://www.wa-campaigns.com/use-cases/dev-tools)
- [WhatsApp for Airlines](https://www.wa-campaigns.com/use-cases/airlines)
- [WhatsApp for Cruise Lines](https://www.wa-campaigns.com/use-cases/cruise-lines)
- [WhatsApp for Car Rental](https://www.wa-campaigns.com/use-cases/car-rental)
- [WhatsApp for Theme Parks & Attractions](https://www.wa-campaigns.com/use-cases/theme-parks)
- [WhatsApp for Museums & Galleries](https://www.wa-campaigns.com/use-cases/museums)
- [WhatsApp for Casinos & Gaming](https://www.wa-campaigns.com/use-cases/casinos)
- [WhatsApp for Sports Teams & Venues](https://www.wa-campaigns.com/use-cases/sports-teams)
- [WhatsApp for Wedding & Events Pros](https://www.wa-campaigns.com/use-cases/wedding-services)
- [WhatsApp for Photography & Creative](https://www.wa-campaigns.com/use-cases/photography)
- [WhatsApp for Government & Public Sector](https://www.wa-campaigns.com/use-cases/government)
- [WhatsApp for Utilities & Energy](https://www.wa-campaigns.com/use-cases/utilities)
- [WhatsApp for Telecom & ISPs](https://www.wa-campaigns.com/use-cases/telecom)
- [WhatsApp for Religious Organizations](https://www.wa-campaigns.com/use-cases/religious-orgs)
- [WhatsApp for Membership Associations](https://www.wa-campaigns.com/use-cases/associations)
- [WhatsApp for Childcare & Daycare](https://www.wa-campaigns.com/use-cases/childcare)
- [WhatsApp for Tutoring & Test Prep](https://www.wa-campaigns.com/use-cases/tutoring)
- [WhatsApp for Universities & Colleges](https://www.wa-campaigns.com/use-cases/universities)
- [WhatsApp for Political Campaigns & Advocacy](https://www.wa-campaigns.com/use-cases/political-campaigns)
- [WhatsApp for Public Transit & Mobility](https://www.wa-campaigns.com/use-cases/public-transit)
- [WhatsApp for Coworking & Offices](https://www.wa-campaigns.com/use-cases/coworking)

## Conversation flows

- [🎟️ Your VIP pass is live: A complete Events & Conferences conversation, ticketing, check-in, VIP & sponsor moments.](https://www.wa-campaigns.com/flows/events)
- [🌊 Your Ocean Suite is ready: A complete Hospitality & Hotels conversation, bookings, mobile key, upsells, concierge.](https://www.wa-campaigns.com/flows/hospitality)
- [🚀 {{client}}'s campaign is ready to fly: A complete Marketing Agencies conversation, branded client campaigns, same-day launches.](https://www.wa-campaigns.com/flows/agencies)
- [💚 Look what you made possible: A complete Nonprofits & Charities conversation, donor stories, one-tap giving, volunteers.](https://www.wa-campaigns.com/flows/nonprofits)
- [⏳ Your {{plan}} plan renews {{date}}: A complete SaaS & Software conversation, onboarding, activation, renewals.](https://www.wa-campaigns.com/flows/saas)
- [📄 Your proposal is ready to review: A complete Consulting & Professional Services conversation, confirmations, proposals, follow-ups.](https://www.wa-campaigns.com/flows/consulting)
- [🔥 48 hours. 30% off. Just for you.: A complete Retail & E-commerce conversation, promos, carousels, order updates.](https://www.wa-campaigns.com/flows/retail)
- [🍷 Your table for two is set: A complete Restaurants & Food Service conversation, reservations, online orders, loyalty.](https://www.wa-campaigns.com/flows/restaurants)
- [🏡 Just listed in {{neighborhood}}: A complete Real Estate conversation, listings, tour booking, status updates.](https://www.wa-campaigns.com/flows/real-estate)
- [🩺 You're booked for {{date}}: A complete Healthcare & Clinics conversation, appointment reminders, intake, results.](https://www.wa-campaigns.com/flows/healthcare)
- [🎓 Fall enrollment closes Friday: A complete Education & Schools conversation, enrollment, schedules, alerts.](https://www.wa-campaigns.com/flows/education)
- [✈️ You're checked in: Gate B12: A complete Travel & Tourism conversation, itineraries, boarding, disruption alerts.](https://www.wa-campaigns.com/flows/travel)
- [🛠️ Your technician is on the way: A complete Local & Home Services conversation, quotes, scheduling, on-the-way alerts.](https://www.wa-campaigns.com/flows/home-services)
- [🔥 2 spots left: tonight's 6pm HIIT: A complete Fitness & Gyms conversation, class booking, renewals, streak nudges.](https://www.wa-campaigns.com/flows/fitness)
- [💇 A 2pm just opened up tomorrow: A complete Beauty & Salons conversation, booking, rebooking, last-minute offers.](https://www.wa-campaigns.com/flows/beauty)
- [🔧 Your {{vehicle}} is due for service: A complete Automotive & Dealerships conversation, service reminders, test drives, recalls.](https://www.wa-campaigns.com/flows/automotive)
- [🔔 Payment alert: {{amount}}: A complete Financial Services & Banking conversation, alerts, verification, personalized offers.](https://www.wa-campaigns.com/flows/financial-services)
- [✅ Claim #{{claim}}: approved!: A complete Insurance conversation, quotes, claims status, renewals.](https://www.wa-campaigns.com/flows/insurance)
- [📁 An update on your case: A complete Legal Services conversation, consultations, case updates, e-sign.](https://www.wa-campaigns.com/flows/legal)
- [📦 Out for delivery: arrives today: A complete Logistics & Delivery conversation, tracking, delivery windows, proof of delivery.](https://www.wa-campaigns.com/flows/logistics)
- [Time for your cleaning: A complete Dental Practices conversation, reminders, recare, treatment plans.](https://www.wa-campaigns.com/flows/dental)
- [Annual exam due: A complete Optometry & Eye Care conversation, exam reminders, frames, contacts.](https://www.wa-campaigns.com/flows/optometry)
- [Your appointment is set: A complete Dermatology & Skin conversation, appointments, results, skincare.](https://www.wa-campaigns.com/flows/dermatology)
- [Your next adjustment: A complete Chiropractic & PT conversation, appointments, plans, progress.](https://www.wa-campaigns.com/flows/chiropractic)
- [Your session is tomorrow: A complete Mental Health & Therapy conversation, sessions, check-ins, resources.](https://www.wa-campaigns.com/flows/mental-health)
- [{{pet_name}}'s checkup: A complete Veterinary & Pet Care conversation, visits, vaccines, reminders.](https://www.wa-campaigns.com/flows/veterinary)
- [Your refill is ready: A complete Pharmacies conversation, refills, pickup, adherence.](https://www.wa-campaigns.com/flows/pharmacy)
- [A spot just opened: A complete Med Spas & Aesthetics conversation, bookings, packages, rebooking.](https://www.wa-campaigns.com/flows/med-spa)
- [An update on {{resident}}: A complete Senior Care & Communities conversation, updates, tours, family comms.](https://www.wa-campaigns.com/flows/senior-care)
- [Your nurse is on the way: A complete Home Health & Hospice conversation, visit windows, care plans, support.](https://www.wa-campaigns.com/flows/home-health)
- [Your usual, ready in 5: A complete Coffee Shops & Cafes conversation, mobile order, loyalty, drops.](https://www.wa-campaigns.com/flows/coffee-shops)
- [Your table is reserved: A complete Bars & Nightlife conversation, events, tables, guestlist.](https://www.wa-campaigns.com/flows/bars-nightlife)
- [Your menu is ready: A complete Catering & Events conversation, quotes, menus, confirmations.](https://www.wa-campaigns.com/flows/catering)
- [Your order is on the way: A complete Food Delivery conversation, order status, tracking, offers.](https://www.wa-campaigns.com/flows/food-delivery)
- [Pick your meals by Thursday: A complete Meal Kits & Subscriptions conversation, menus, skips, deliveries.](https://www.wa-campaigns.com/flows/meal-kits)
- [Your groceries are ready: A complete Grocery & Supermarkets conversation, orders, pickup, weekly deals.](https://www.wa-campaigns.com/flows/grocery)
- [Your order is cooking: A complete Ghost & Cloud Kitchens conversation, multi-brand orders, tracking.](https://www.wa-campaigns.com/flows/ghost-kitchens)
- [The fall edit just dropped: A complete Fashion & Apparel conversation, drops, sizing, order updates.](https://www.wa-campaigns.com/flows/fashion)
- [The new Pulse is live: A complete Electronics & Gadgets conversation, launches, orders, support.](https://www.wa-campaigns.com/flows/electronics)
- [Your sofa arrives {{date}}: A complete Furniture & Home Goods conversation, delivery windows, design, orders.](https://www.wa-campaigns.com/flows/furniture)
- [Your serum, restocked: A complete Beauty E-commerce conversation, launches, refills, routines.](https://www.wa-campaigns.com/flows/beauty-ecommerce)
- [Your box ships soon: A complete Subscription Boxes conversation, renewals, skips, perks.](https://www.wa-campaigns.com/flows/subscriptions)
- [Double points on fuel: A complete Convenience & C-Stores conversation, loyalty, fuel, offers.](https://www.wa-campaigns.com/flows/convenience-stores)
- [Your tech is on the way: A complete HVAC & Heating/Cooling conversation, quotes, tune-ups, alerts.](https://www.wa-campaigns.com/flows/hvac)
- [Help is on the way: A complete Plumbing conversation, quotes, dispatch, follow-up.](https://www.wa-campaigns.com/flows/plumbing)
- [Your electrician is scheduled: A complete Electricians conversation, quotes, scheduling, safety.](https://www.wa-campaigns.com/flows/electricians)
- [Your cleaning is tomorrow: A complete Cleaning Services conversation, bookings, reminders, recurring.](https://www.wa-campaigns.com/flows/cleaning)
- [We're on the way: A complete Landscaping & Lawn conversation, quotes, schedules, seasonal.](https://www.wa-campaigns.com/flows/landscaping)
- [Your treatment is set: A complete Pest Control conversation, quotes, treatments, plans.](https://www.wa-campaigns.com/flows/pest-control)
- [Your movers are on the way: A complete Moving & Storage conversation, quotes, scheduling, tracking.](https://www.wa-campaigns.com/flows/moving-storage)
- [Your solar quote is ready: A complete Solar & Clean Energy conversation, quotes, installs, savings.](https://www.wa-campaigns.com/flows/solar)
- [Rent due {{date}}: A complete Property Management conversation, leasing, maintenance, rent.](https://www.wa-campaigns.com/flows/property-management)
- [Your application advanced: A complete Lending & Mortgages conversation, applications, status, rates.](https://www.wa-campaigns.com/flows/lending)
- [Time for your review: A complete Wealth & Investing conversation, reviews, alerts, education.](https://www.wa-campaigns.com/flows/wealth)
- [Login verification: A complete Crypto & Fintech conversation, alerts, verification, onboarding.](https://www.wa-campaigns.com/flows/crypto)
- [We need a few documents: A complete Tax & Accounting conversation, deadlines, documents, reviews.](https://www.wa-campaigns.com/flows/accounting)
- [Let's schedule your interview: A complete Recruiting & Staffing conversation, outreach, interviews, offers.](https://www.wa-campaigns.com/flows/recruiting)
- [Welcome to the team: A complete HR & Internal Comms conversation, onboarding, alerts, surveys.](https://www.wa-campaigns.com/flows/hr-comms)
- [Verify this sign-in: A complete Cybersecurity conversation, alerts, MFA, advisories.](https://www.wa-campaigns.com/flows/cybersecurity)
- [Your project is live: A complete Developer Tools conversation, onboarding, incidents, usage.](https://www.wa-campaigns.com/flows/dev-tools)
- [You're checked in: A complete Airlines conversation, check-in, gates, disruptions.](https://www.wa-campaigns.com/flows/airlines)
- [Your cruise awaits: A complete Cruise Lines conversation, boarding, excursions, updates.](https://www.wa-campaigns.com/flows/cruise-lines)
- [Your car is ready: A complete Car Rental conversation, pickup, upgrades, returns.](https://www.wa-campaigns.com/flows/car-rental)
- [Your tickets are ready: A complete Theme Parks & Attractions conversation, tickets, wait times, upsells.](https://www.wa-campaigns.com/flows/theme-parks)
- [A new exhibit just opened: A complete Museums & Galleries conversation, tickets, exhibits, memberships.](https://www.wa-campaigns.com/flows/museums)
- [Your VIP offer is live: A complete Casinos & Gaming conversation, offers, events, loyalty.](https://www.wa-campaigns.com/flows/casinos)
- [Your tickets are ready: A complete Sports Teams & Venues conversation, tickets, gameday, merch.](https://www.wa-campaigns.com/flows/sports-teams)
- [Let's plan your big day: A complete Wedding & Events Pros conversation, bookings, planning, reminders.](https://www.wa-campaigns.com/flows/wedding-services)
- [Your photos are ready: A complete Photography & Creative conversation, bookings, galleries, delivery.](https://www.wa-campaigns.com/flows/photography)
- [Your renewal is due: A complete Government & Public Sector conversation, services, alerts, reminders.](https://www.wa-campaigns.com/flows/government)
- [Your bill is ready: A complete Utilities & Energy conversation, bills, outages, usage.](https://www.wa-campaigns.com/flows/utilities)
- [Your line is active: A complete Telecom & ISPs conversation, activation, billing, support.](https://www.wa-campaigns.com/flows/telecom)
- [Join us this Sunday: A complete Religious Organizations conversation, events, giving, updates.](https://www.wa-campaigns.com/flows/religious-orgs)
- [Renew and keep your perks: A complete Membership Associations conversation, renewals, events, benefits.](https://www.wa-campaigns.com/flows/associations)
- [{{child_name}} had a great day: A complete Childcare & Daycare conversation, enrollment, updates, reminders.](https://www.wa-campaigns.com/flows/childcare)
- [Your session is tomorrow: A complete Tutoring & Test Prep conversation, scheduling, progress, reminders.](https://www.wa-campaigns.com/flows/tutoring)
- [Your application is almost done: A complete Universities & Colleges conversation, admissions, deadlines, campus.](https://www.wa-campaigns.com/flows/universities)
- [Your polling place: A complete Political Campaigns & Advocacy conversation, gOTV, events, volunteers.](https://www.wa-campaigns.com/flows/political-campaigns)
- [Your bus is 4 min away: A complete Public Transit & Mobility conversation, schedules, alerts, passes.](https://www.wa-campaigns.com/flows/public-transit)
- [Your desk is reserved: A complete Coworking & Offices conversation, bookings, access, community.](https://www.wa-campaigns.com/flows/coworking)
- [Check-in & QR code: Events & Conferences: a quick check-in & QR code flow.](https://www.wa-campaigns.com/flows/events-2)
- [Room upgrade offer: Hospitality & Hotels: a quick room upgrade offer flow.](https://www.wa-campaigns.com/flows/hospitality-2)
- [Client approval request: Marketing Agencies: a quick client approval request flow.](https://www.wa-campaigns.com/flows/agencies-2)
- [Event invite & RSVP: Nonprofits & Charities: a quick event invite & RSVP flow.](https://www.wa-campaigns.com/flows/nonprofits-2)
- [Feature announcement: SaaS & Software: a quick feature announcement flow.](https://www.wa-campaigns.com/flows/saas-2)
- [Follow-up & next steps: Consulting & Professional Services: a quick follow-up & next steps flow.](https://www.wa-campaigns.com/flows/consulting-2)
- [Order confirmation: Retail & E-commerce: a quick order confirmation flow.](https://www.wa-campaigns.com/flows/retail-2)
- [Online order & reorder: Restaurants & Food Service: a quick online order & reorder flow.](https://www.wa-campaigns.com/flows/restaurants-2)
- [Open house invite: Real Estate: a quick open house invite flow.](https://www.wa-campaigns.com/flows/real-estate-2)
- [Results notification: Healthcare & Clinics: a quick results notification flow.](https://www.wa-campaigns.com/flows/healthcare-2)
- [Event & activity invite: Education & Schools: a quick event & activity invite flow.](https://www.wa-campaigns.com/flows/education-2)
- [Gate & delay alert: Travel & Tourism: a quick gate & delay alert flow.](https://www.wa-campaigns.com/flows/travel-2)
- [Technician on the way: Local & Home Services: a quick technician on the way flow.](https://www.wa-campaigns.com/flows/home-services-2)
- [Membership renewal: Fitness & Gyms: a quick membership renewal flow.](https://www.wa-campaigns.com/flows/fitness-2)
- [Rebooking reminder: Beauty & Salons: a quick rebooking reminder flow.](https://www.wa-campaigns.com/flows/beauty-2)
- [New arrival showcase: Automotive & Dealerships: a quick new arrival showcase flow.](https://www.wa-campaigns.com/flows/automotive-2)
- [Card controls: Financial Services & Banking: a quick card controls flow.](https://www.wa-campaigns.com/flows/financial-services-2)
- [Document upload request: Insurance: a quick document upload request flow.](https://www.wa-campaigns.com/flows/insurance-2)
- [Document & e-sign: Legal Services: a quick document & e-sign flow.](https://www.wa-campaigns.com/flows/legal-2)
- [Delivery window: Logistics & Delivery: a quick delivery window flow.](https://www.wa-campaigns.com/flows/logistics-2)
- [Treatment plan: Dental Practices: a quick treatment plan flow.](https://www.wa-campaigns.com/flows/dental-2)
- [Frame arrivals: Optometry & Eye Care: a quick frame arrivals flow.](https://www.wa-campaigns.com/flows/optometry-2)
- [Skincare plan: Dermatology & Skin: a quick skincare plan flow.](https://www.wa-campaigns.com/flows/dermatology-2)
- [Exercise of the week: Chiropractic & PT: a quick exercise of the week flow.](https://www.wa-campaigns.com/flows/chiropractic-2)
- [Resource share: Mental Health & Therapy: a quick resource share flow.](https://www.wa-campaigns.com/flows/mental-health-2)

## Agent platform (for AI agents)

WhatsApp Campaigns is agent-native. The `/api/agent` gateway lets autonomous AI agents discover, author, clone, render, and send WhatsApp campaign templates programmatically, reusing the same services as the human app. It is exposed three ways over one typed contract: an MCP server (`wa-mcp`), a CLI (`wa`), and an embeddable typed client — shipped together as the `@wa-campaigns/agent-toolkit` package. The MCP server and CLI are available on the Pro plan.

Tools (48, one gateway call each): capabilities, search_templates, get_template, render_template, create_template, update_template, duplicate_template, delete_template, clone_template, submit_template, send_message, search_surveys, get_survey, render_survey, create_survey, clone_survey, delete_survey, submit_survey, send_survey, update_survey, list_survey_sends, send_survey_test, get_results, upload_media, get_knowledge, set_knowledge, delete_knowledge, enable_knowledge, disable_knowledge, get_usage, search_audiences, get_audience, list_audience_contacts, create_audience, import_contacts, delete_audience, list_conversations, get_conversation, reply, assign_conversation, list_webhooks, create_webhook, update_webhook, delete_webhook, test_webhook, list_contacts, get_contact, update_contact.

Scopes (least-privilege agent API keys, prefixed `wak_`): templates:read, templates:write, templates:submit, marketplace:clone, messages:send, surveys:read, surveys:write, surveys:submit, surveys:send, results:read, audiences:read, audiences:write, conversations:read, conversations:write, webhooks:manage, contacts:read, contacts:write, usage:read.

Skill chains (packaged multi-step workflows): find-and-buy-template, author-and-publish, campaign-in-a-box, reply-bot.

Safety: agent keys are scoped, hashed, and revocable; the agent gateway is a separate rail from the human master key; sends are E.164-validated, rate-limited, and enforce the same provider-approval gate as the human path. The x402 pay-per-call payment rail (USDC on Base) is fully designed and coming soon; it does not ship yet.

- [Agent platform documentation](https://www.wa-campaigns.com/agents)
- [msg2ai on GitHub: source and examples for the MCP server and CLI](https://github.com/msg2ai)

## Agent docs by domain

- [Discovery: One call that describes the rest. Ask the gateway what it can do and which of those things your key is allowed to do, then plan from the answer instead of from documentation that may be older than the deployment.](https://www.wa-campaigns.com/docs/discovery)
- [Templates: Author, clone, render, approve, and send message templates. This is the core loop: find or write a template, render it to check the payload and its SMS fallback, submit it for provider approval, then broadcast it.](https://www.wa-campaigns.com/docs/templates)
- [Surveys: Conversational surveys are multi-turn templates: a question set with branching, sent to an audience, with answers that come back as structured data. They go through the same approval gate as templates.](https://www.wa-campaigns.com/docs/surveys)
- [Grounding knowledge: A template can carry a grounding document — the source of truth a reply bot answers from. These calls attach it, read it, remove it, and switch it on or off without deleting it.](https://www.wa-campaigns.com/docs/knowledge)
- [Audiences: Named contact lists to send against. Import E.164 contacts once, then reference the audience instead of passing recipient arrays around.](https://www.wa-campaigns.com/docs/audiences)
- [Contacts: The org-level record of a person — one per number, shared across every audience they appear in. Read their consent, opt-out, merge fields and tags, and correct the details that are yours to correct. Consent itself is readable here and deliberately not writable: recording or clearing it is compliance-sensitive and belongs to a human.](https://www.wa-campaigns.com/docs/contacts)
- [Inbox: Threads, one per phone number, and replying into them. An agent can triage the whole inbox read-only; replying is the one call here that reaches a real phone, bills the org, and honours every gate a human composer hits — opt-out, allowance, and the WhatsApp 24-hour window.](https://www.wa-campaigns.com/docs/inbox)
- [Webhooks: Outbound event subscriptions: register an HTTPS endpoint and the platform posts signed events to it as messages are delivered, replies arrive, and campaigns finish. The signing secret is shown exactly once, when the endpoint is created.](https://www.wa-campaigns.com/docs/webhooks)
- [Account: Read-only view of the org's metered usage — the same ledger the human dashboard and the billing meter count.](https://www.wa-campaigns.com/docs/account)

## Blog

- [How to send bulk WhatsApp messages without getting banned (and the throttle nobody warns you about)](https://www.wa-campaigns.com/blog/send-bulk-whatsapp-without-getting-banned)
- [Utility vs Marketing on WhatsApp: what actually gets your template blocked](https://www.wa-campaigns.com/blog/utility-vs-marketing-whatsapp-templates)
- [When a text beats a website: replacing your busiest flows with WhatsApp](https://www.wa-campaigns.com/blog/text-messaging-vs-website-wa-flows)
- [Introducing WhatsApp Campaigns: launch rich messaging campaigns in minutes](https://www.wa-campaigns.com/blog/launching-wa-campaigns)

## Legal

- [Privacy Policy](https://www.wa-campaigns.com/privacy)
- [Terms of Service](https://www.wa-campaigns.com/terms)

## Resources

- [XML sitemap](https://www.wa-campaigns.com/sitemap.xml)
- [Blog RSS feed](https://www.wa-campaigns.com/feed.xml)
- [llms-full.txt: this file plus full article text](https://www.wa-campaigns.com/llms-full.txt)
- [robots.txt](https://www.wa-campaigns.com/robots.txt)
- [msg2ai on GitHub](https://github.com/msg2ai)